Case 4 of 4 · Emarsys following its acquisition by SAP

Company Strategy and Execution

A Focused company plan to move upmarket.

Each function had a plan. The company needed one shared direction.

We connected separate functional priorities into one company strategy and coordinated execution plan.

The situation: Following its acquisition, Emarsys needed to establish its place within SAP and create a new path to market.
What I saw: Each function had developed its own plan, but those plans did not add up to one company direction.
The growth move: Connect the priorities into a shared company plan, align it with SAP, and translate the strategy into coordinated execution.
My role: As Chief of Staff to the CEO, I led the cross-functional planning process and translated the strategy into coordinated execution plans.
The result: A Focused company plan to move upmarket.

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